The Value of Bundling Contact Lenses and Plano Sunwear
Wednesday, July 11, 2012 11:31:00 AM
August 2, 2012
By Mark Wright, OD, FCOVD
Optometrists often think of contact lenses and sunglasses as different things.They are afraid that if they attempt to fit both products simultaneously, that patients will walk because of sticker shock. That’s why fewer than half of MBA member practices—some of the most forward-thinking optometric practices in the country—stock plano sunwear for contact lens wearers.
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