Management and Business Academy

Mark Wright, OD, FCOVD, suggests that you consider raising your professional fees. In doing so, you will lose some patients, but the increase in revenues will more than offset that loss. Optimizing fees, he argues, allows you to work smarter and not harder.

Gary Gerber, OD, stresses that the method of pre-appointment is not as critical as what goes before it. At each step of the patient encounter, an OD and staff must educate the patient as to the importance of an annual eye health exam--so that pre-appointment is an expectation and not a new idea. 

Daniel Abramson, who lectures in the MBA program "World Class Staffing," advises that you hire from outside the field to avoid pre-conceived notions, tell candidates who are not chosen that you have "gone in a different direction," and conclude the interview by giving the candidate an action point to measure their interest in the position.  

By Mark Wright, OD, FCOVD

By Mark Wright, OD, FCOVD

By Gary Gerber, OD

By Howard Purcell, OD, FAAO