MBA II: Think Your Way to Success with Disney Institute - Management & Business Academy

MBA II: Think Your Way to Success with Disney Institute

Disney Approach to Service Excellence Optometric Staff Education Modules

Module 1 Disney Magic in Optometric Practice


Module 2 The Patient Experience


Module 3 Engineering the Patient Experience: Reception – Pre-testing - Exam


Module 4 Engineering the Patient Experience:Dispensing – Visit Close - Telephone


Module 5 Policies, Complaint Resolution, Exceeding Expectations


Module 6 Completing a New Service Process

Creating a Culture of Excellence

By Dave Zeigler, OD, FAAO

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2012 MBA Seminars

Vision Expo East,
NYC, March 25

North Carolina Optometric Assoc.,
Myrtle Beach, June 7

American Optometric Assoc.

First Practice Academy

Chicago, June 28-30

Texas Optometric Assoc.,
San Antonio, July 28

Vision Expo West,
Las Vegas, September 8

GWCO Congress,
Portland, September 30

California Optometric Assoc.,
Monterey, November 8

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