Differentiate or Die: Key to Practice Marketing
Wednesday, January 25, 2012 10:23:00 AM
By Kelly Kerksick, OD
Successful businesses—including optometric practices—understand that not all patients are 100 percent focused on price. There are some people (a lot, actually) who are willing to pay more for high-quality products and services. If there weren’t, high-end businesses like Apple, Ritz-Carlton Hotels and Disney theme parks wouldn’t survive.
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