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July 26, 2012
A doctor asks,
"I don’t have a detailed practice budget, but I notice that my net income has slipped this year with about the same patient traffic. How should I begin to analyze what’s happening?"
June 28, 2012 A doctor asks…
“I would like to use one of the new marketing companies that specializes in electronic communication to reach my patient base, but I have very few patient email addresses on file. Many people don’t want to give us their email address. How do other offices overcome this problem?”
February 23, 2012
A doctor asks… "What traits do you look for in an associate OD whom you hire?"
January 31, 2012
A doctor asks… “What techniques do you use to convince perfectly happy bifocal eyeglass wearers to upgrade to progressive lenses?”
April 30, 2011
A doctor asks...
"One of my staff, who is competent and good with patients, consistently arrives five to 10 minutes late for work. What's a tactful way to deal with the problem?"
April 15, 2011
“A lot of patients take their eyeglasses Rx to another provider. How can I reduce the walk-out rate?”
March 15, 2011
A doctor asks:
"My staff has developed bad habits over the years. How can I change these habits?"
September 27, 2012
A doctor asks…
What’s about the right amount of time for a doctor to spend with a patient during a routine eye exam?
August 23, 2012
How do you convince patients that their insurance allowance only covers a very basic pair of glasses, unlikely to fully satisfy their expectations?
May 24, 2012
"What can be done to increase eyewear sales to patients with no change in their Rx and with a workable pair of glasses in good condition?"
Quite a bit can be done in these cases. I view helping patients obtain the best eye care as my job. Here are a few considerations for increasing eyewear sales even when there is no change in the Rx.
April 26, 2012
A doctor asks… “My staff tries to collect email addresses for patients, but many people don’t want to share them with us. Is email really effective for patient communication? "
A doctor asks… "What are the clues that signal it’s time to add staff?"
March 22, 2012
There are some metrics that can serve as rules of thumb, which I will share, but I think the best way is to observe practice operations over about two weeks.
March 30, 2011 A doctor asks…
"My staff doesn't get along well with the office manager, who has a dictatorial, micro-manager style. The office runs smoothly otherwise. How should I deal with this?"
SUNY College of Optometry
New York, NY
June 14
Additional dates will be announced soon.
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