Management and Business Academy

In this issue, explore the results of an MBA survey which reveals that the vast majority of ODs believe that 2013 will be a better year for their practices.
 

In this issue of MBA Insights, learn how an empowered staff can help you achieve more.
 

In this issue of MBA Insights, learn the importance of creating a financial game plan.
 

In this issue of MBA Insights, learn how MBA seminars have helped partners develop different, complementary styles.
 

In this issue of MBA Insights, learn how attending an MBA seminar helped Dr. Stan Peacock to re-energize his practice after 25 years of successful business.

In this issue, see how MBA graduates have put the strategies and ideas they have learned at MBA meetings to good use.

In this issue, learn how two ODs created a global brand by mixing history and modernity.

In the new issue of MBA Insights, you’ll learn the positive impact that attending the Management & Business Academy has had on graduates of the program.

In the new issue of MBA Insights, you’ll learn how one O.D. reached the top MBA quintiles. He did so by creating a unique experience for his patients and by providing special community-assistance programs.

In the 4Q08 issue of MBA Insights, you’ll learn how one O.D. has built a successful practice by having the proper product and service mix, the importance of matching product presentation with your practice surroundings and new MBA soft lens inventory benchmarks. You’ll also learn:

• New MBA benchmarks on eyewear sales profits.
• How “implementation partnerships” can enhance your practice.
• Tips on differentiating your practice from the competition.
• Trends in patient compliance with soft lens replacement regimens.

Also find out how consumers rate independent eye care providers, how post-visit “happy calls” can help you forge patient loyalty and how “reward cards” can help you boost second-pair sales.” 

In the new issue of MBA Insights, you'll learn how one O.D. grew his practice to record levels—in the slowest months of the year, the risks and benefits of using formal job descriptions and how to assess your chairside manner. You’ll also learn:

• More answers to common billing and coding “conundrums.”
• How to use customized placemats to convey your practice messages effectively.
• Insights on who might buy your practice.
• New benchmarks on exam fees and professional fee income.

Also learn how MBA graduates determine their mark-up formulas for spectacle lenses and frames and their tactics for discounting second pairs.

In this issue of MBA Insights, MBA graduates share their best marketing ideas as part of a new, ongoing initiative to collect and disseminate the "best of the best" marketing ideas in use at MBA practices. You’ll also get these insights from MBA faculty members:

• Alan Homestead, O.D., offers a simple strategy to maximize reimbursement for medical eye care services.
• Dave Ziegler, O.D., tells you how to boost revenues by increasing your anti-reflective lens ratio.
• Gary Gerber, O.D., teams with Dr. Ziegler on how to avoid two-box contact lens sales and encourage annual supply purchases.

You’ll also find practice management advice from the MBA’s faculty and the latest monograph, Increasing AR Revenue.

In the new issue of MBA Insights you’ll learn how office productivity varies by practice size. It also alerts you to several new practice management tools and resources on mba-ce.com. Among them:

• A Practice Performance Metrics page that gives you a one-stop resource for key benchmark and performance metrics.
• Tips and strategies to help you maximize revenue by improving recall efficiencies, expanding contact lens sales, avoiding billing and coding pitfalls and promoting anti-reflective lens sales.
• A product training tool to help you target patients for CIBA Focus® Dailies® and promote sales.

You’ll also find practice management advice from the MBA’s faculty and the latest monograph, Managing Contact Lens Inventory.

This issue of MBA Insights is devoted to practice and financial management benchmarks you can use to compare your practice to and, based on those comparisons, take steps to improve the operations of your practice. The benchmarks are based on characteristics and productivity data collected from a large national sample of successful MBA practices. You’ll also find answers to key questions on practice management topics from the MBA's faculty.