And... Action! Set the Scene for Greater Profitability 

In this issue, learn how focusing on upgrading service and product offerings will help your practice achieve greater profitability.
 

 

 
... read more
 
 

Optometrists Express Optimism 

In this issue, explore the results of an MBA survey which reveals that the vast majority of ODs believe that 2013 will be a better year for their practices.
 

 

 
... read more
 
 

3rd Quarter 2012 

In this issue of MBA Insights, learn how an empowered staff can help you achieve more.
 


 

 
... read more
 
 

1st Quarter 2012 

In this issue of MBA Insights, learn the importance of creating a financial game plan.
 

 

 
... read more
 
 

4th Quarter 2011 

In this issue of MBA Insights, learn how MBA seminars have helped partners develop different, complementary styles.
 

 
 
... read more
 
 

2nd Quarter 2011 

In this issue of MBA Insights, learn how attending an MBA seminar helped Dr. Stan Peacock to re-energize his practice after 25 years of successful business.

 

 
 
... read more
 
 

4th Quarter 2010 

In this issue, see how MBA graduates have put the strategies and ideas they have learned at MBA meetings to good use.

 
 
... read more
 
 

2nd Quarter 2010 

In this issue, learn how two ODs created a global brand by mixing history and modernity.


 
 
... read more
 
 

4th Quarter 2009 

In the new issue of MBA Insights, you’ll learn the positive impact that attending the Management & Business Academy has had on graduates of the program.

 
... read more
 
 

2nd Quarter, 2009 MBA Growth Goal 

In the new issue of MBA Insights, you’ll learn how one O.D. reached the top MBA quintiles. He did so by creating a unique experience for his patients and by providing special community-assistance programs.

 
 
... read more
 
 

4th Quarter, 2008 Build Practice Success Through Product Mix; Warning Signs and Symptoms of Understaffing 

In the 4Q08 issue of MBA Insights, you’ll learn how one O.D. has built a successful practice by having the proper product and service mix, the importance of matching product presentation with your practice surroundings and new MBA soft lens inventory benchmarks. You’ll also learn:

 

  • New MBA benchmarks on eyewear sales profits.
  • How “implementation partnerships” can enhance your practice.
  • Tips on differentiating your practice from the competition.
  • Trends in patient compliance with soft lens replacement regimens.

Also find out how consumers rate independent eye care providers, how post-visit “happy calls” can help you forge patient loyalty and how “reward cards” can help you boost second-pair sales.” 

 
... read more
 
 

2nd Quarter, 2008 How to Grow Your Practice in Slow Months, New Exam Fee Benchmarks 

In the new issue of MBA Insights, you'll learn how one O.D. grew his practice to record levels—in the slowest months of the year, the risks and benefits of using formal job descriptions and how to assess your chairside manner. You’ll also learn:

  • More answers to common billing and coding “conundrums.”
  • How to use customized placemats to convey your practice messages effectively.
  • Insights on who might buy your practice.
  • New benchmarks on exam fees and professional fee income.

Also learn how MBA graduates determine their mark-up formulas for spectacle lenses and frames and their tactics for discounting second pairs.

 
 
... read more
 
 

4th Quarter, 2007 Tips to Market Your Practice, Avoid Two-Box Sales 

In this issue of MBA Insights, MBA graduates share their best marketing ideas as part of a new, ongoing initiative to collect and disseminate the "best of the best" marketing ideas in use at MBA practices. You’ll also get these insights from MBA faculty members:

  • Alan Homestead, O.D., offers a simple strategy to maximize reimbursement for medical eye care services.
  • Dave Ziegler, O.D., tells you how to boost revenues by increasing your anti-reflective lens ratio.
  • Gary Gerber, O.D., teams with Dr. Ziegler on how to avoid two-box contact lens sales and encourage annual supply purchases.

You’ll also find practice management advice from the MBA’s faculty and the latest monograph, Increasing AR Revenue.

 
... read more
 
 

2nd Quarter, 2007 MBA’s Practice Management Tool Chest Grows 

In the new issue of MBA Insights you’ll learn how office productivity varies by practice size. It also alerts you to several new practice management tools and resources on mba-ce.com. Among them:

  • A Practice Performance Metrics page that gives you a one-stop resource for key benchmark and performance metrics.
  • Tips and strategies to help you maximize revenue by improving recall efficiencies, expanding contact lens sales, avoiding billing and coding pitfalls and promoting anti-reflective lens sales.
  • A product training tool to help you target patients for CIBA Focus® Dailies® and promote sales.

You’ll also find practice management advice from the MBA’s faculty and the latest monograph, Managing Contact Lens Inventory.

 
... read more
 
 

4th Quarter, 2006 Measure to Manage 

This issue of MBA Insights is devoted to practice and financial management benchmarks you can use to compare your practice to and, based on those comparisons, take steps to improve the operations of your practice. The benchmarks are based on characteristics and productivity data collected from a large national sample of successful MBA practices. You’ll also find answers to key questions on practice management topics from the MBA's faculty.

 
... read more
 
 
 

Forecasting Your Financial Progress 

In this issue, learn how budgets and forecasts can keep you on track.
 

 

 
... read more
 
 

Practice Magnetism 

Update your technologies, services and products to stay attractive to new and existing patients.
 

 

 
... read more
 
 

4th Quarter 2012 

In this issue of MBA Insights, learn to create a culture of service in your practice.
 

 

 
... read more
 
 

2nd Quarter 2012 

In this issue of MBA Insights, Dr. April Jasper explains the cycle of marketing and practice growth.

 

 

 
... read more
 
 

3rd Quarter 2011 

 

In this issue of MBA Insights, learn how Dr. Amanda K. Lee has put her knowledge and experience into a new, strong partnership.

 

 

 

... read more
 
 

1st Quarter 2011 

In this issue of MBA Insights, see how MBA graduates like Dr. Oliver Lou have reached for the top by putting the strategies and ideas learned at MBA meetings to good use.

 

 
 
... read more
 
 

3rd Quarter 2010 

In this issue, MBA faculty offer practical strategies to reduce waiting time and enhance the patient experience.

 
 
... read more
 
 

1st Quarter 2010 

In the new issue of MBA Insights, you’ll learn how a professor and successful practice owner found motivation at the Management & Business Acadedmy™.

 
 
... read more
 
 

3rd Quarter 2009 Be Our Guest 

In the new issue of MBA Insights, you’ll learn how one O.D. took a fresh look at her practice after attending the MBA 2.

 
 
... read more
 
 

1st Quarter, 2009 Paths to Success: Finding Your Way in a Troubled Economy 

In the 1Q09 issue of MBA Insights, you’ll learn how MBA faculty and graduates deal with the troubled economy. You’ll also learn:

  • MBA key metrics on eyeware perscriptions per complete
  • exam.
  • What
  • O.Ds Recommend for exam
  • frequency.
  • How
  • to build patient loyalty through a patient newsletter.
  • Your net promoter
  • score.
Also find out what service lessons you can learn from The Ritz-Carlton.
 

 
 
... read more
 
 

3rd Quarter, 2008 How to Build Practice Success Through Service and Quality, Web Site Launching 

In the 3Q08 issue of MBA Insights, you'll learn how one O.D. built a multimillion-dollar practice by focusing on service and quality, how much revenue each eyeglasses sale should generate and how to make a your web site an effective marketing tool. You’ll also learn:


1. Common inadequacies of optometric practice web sites.
2. The role of regular staff meetings in maintaining practice values.
3. The financial impact of reducing the interval between patient exams.
4. New MBA benchmarks on staff turnover, salaries and bonuses. Also learn about the AOA’s endorsement of the Management & Business Academy™  and get more answers to common billing and coding “conundrums.”
 

 
 
... read more
 
 

1st Quarter, 2008 Keys to Practice Prosperity, Exam Revenue Benchmarks 

In the new issue of MBA Insights, you'll learn secrets to creating a million-dollar practice, how much revenue your exams should generate and how MBA graduates are using lessons learned at MBA educational sessions to improve their practice operations. You'll also get:


1. Answers to common billing and coding "conundrums."
2. Tips to craft a winning patient exit survey.
3. Advice on how to successfully orient new staff.
4. Strategies to boost contact lens sales to glasses-only patients.

Also see how to use special events to grow your practice and get valuable tips to fine-tune your practice operations from MBA faculty members.


 
 
... read more
 
 

 

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