In this issue of MBA Insights, MBA graduates share their best marketing ideas as part of a new, ongoing initiative to collect and disseminate the "best of the best" marketing ideas in use at MBA practices. You’ll also get these insights from MBA faculty members:
Alan Homestead, O.D., offers a simple strategy to maximize reimbursement for medical eye care services.
Dave Ziegler, O.D., tells you how to boost revenues by increasing your anti-reflective lens ratio.
Gary Gerber, O.D., teams with Dr. Ziegler on how to avoid two-box contact lens sales and encourage annual supply purchases.
You’ll also find practice management advice from the MBA’s faculty and the latest monograph, Increasing AR Revenue.