New Content...
for Practice Management & Business Growth
January 26, 2012
By Kelly Kerksick, OD
Successful businesses—including optometric practices—understand that not all patients are 100 percent focused on price. Some people (a lot, actually) are willing to pay more for high-quality products and services. They help high-end businesses like Apple, Ritz-Carlton Hotels and Disney theme parks to thrive....Read more
How to Hire Effectively: The Three-Interview Process
By Daniel Abramson
Founder, StaffDynamics
When we make staffing decisions, we tend to hire on skills and fire on personality. In the hiring process, we tend to focus too much on what’s on someone’s resume—their skills and experience—and not enough on what kind of person they are. Someone could be the best technician or assistant out there, or have tons of experience, but they could also be terrible with patients or their coworkers on your staff. ...Read more
By Dave Ziegler, OD, FAAO
Optometrists use eyeglass bundles or packages to effectively streamline and simplify the purchasing process for patients. This is typically done with the good-better-best hierarchy that patients are used to seeing with many other items—and it works especially well in eyecare where newer and better ophthalmic lenses come to market every year. It allows you to position the most advanced product as your high-end option while the second- and third-tier options still offer your patients quality vision.use eyeglases....Read more